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  • Started our manufacturing facility in Hyderabad with Indian and Canadian partnership
  • Launched operations in Maharashtra and Andhra Pradesh

  • Started operations in West Bengal, Delhi NCR
  • Started Operations in Tamil Nadu and Karnataka and became a woman majority organization

  • Launched India’s first Multi-brand outlet for Fashion jewellery with Shoppers Stop
  • Scaled Multi-brand operating model and started operations in Kerala

  • Launched our second manufacturing facility
  • Partnered with large FMCG companies such as Unilever, P&G L’oreal

  • Started retailing in Airlines and Airports
  • Rebranded and reincorporated to COCO model for Kiosks and Store in Stores

  • Launched our E-commerce division with www.estele.co and other Market places
  • Reaching out to new partners and grow the Estele family

Estele has been a household brand name for 32 years

  • One of India’s First Fashion Jewellery Brand: Jewellery with precious metal plating or imitation plating, adorned with rhinestones, faux pearls, enameling and other finishes
  • 100,000+ Designs with 40,000 dedicated Estele styles,: skilled designers and ateliers with modern design tools and Design-software suite
  • 700+ Physical Touchpoints and widespread ecommerce presence (Amazon, FlipKart, SnapDeal, Estele Website)
  • Estele is targeting to achieve a Widespread Social Media presence with support from industry leading bloggers, and stylists
  • Over the years Estele has built a strong presence with brand ambassadors such as: Katrina Kaif, Lisa Ray, Shyamoli Verma, Aditi Gowitrikar
  • Brand reach of over 40M customers via corporate collaborations with larger FMCG companies leveraging on the manufacturing infrastructure Normak Fashions Pvt ltd

We have a reach of 700 Points of Sale 20+ Aggregator partners

Our team


Gusti Noria


Has over 32 years of experience in manufacturing and retail of fashion jewellery


Priyanka Jawahar


She has over 14 years of experience and the driving force for operations and marketing


Youhan Noria


He has over 14 years of experience and the driving force behind partnerships and revenue management


Mr. Manikandan Narasimhan


Brings immense knowledge of investing and scaling business