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  • 1989Started our manufacturing facility in Hyderabad with Indian and Canadian partnership

  • 1990 Launched operations in Maharashtra and Andhra Pradesh
  • 1991 Started operations in West Bengal, Delhi NCR

  • 1998 Started Operations in Tamil Nadu and Karnataka and became a woman majority organization
  • 1999 Launched India’s first Multi-brand outlet for Fashion jewellery with Shoppers Stop

  • 2002 Scaled Multi-brand operating model and started operations in Kerala
  • 2005 Launched our second manufacturing facility

  • 2007 Partnered with large FMCG companies such as Unilever, P&G L’oreal
  • 2015 Started retailing in Airlines and Airports

  • 2019 Rebranded and reincorporated to COCO model for Kiosks and Store in Stores
  • 2020 Launched our E-commerce division with www.estele.co and other Market places

  • 2021 Reaching out to new partners and grow the Estele family

Current Direction

Estele has been a household brand name for 32 years

One of India’s First Fashion Jewellery Brand: Jewellery with precious metal plating or imitation plating, adorned with rhinestones, faux pearls, enameling and other finishes

100,000+ Designs with 40,000 dedicated Estele styles, skilled designers and ateliers with modern design tools and Design-software suite

700+ Physical Touchpoints and widespread ecommerce presence (Amazon, FlipKart, SnapDeal, Estele Website)

Over the years Estele has built a strong presence with brand ambassadors such as: Katrina Kaif, Lisa Ray, Shyamoli Verma, Aditi Gowitrikar

Brand reach of over 40M customers via corporate collaborations with larger FMCG companies leveraging on the manufacturing infrastructure Normak Fashions Pvt ltd

Estele is targeting to achieve a Widespread Social Media presence with support from industry leading bloggers, and stylists

We have a reach of 700 Points of Sale and 20+ Aggregator partners


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