![](https://cdn.shopify.com/s/files/1/2436/4429/files/Banner-aboout.jpg?v=1648447389)
1989Started our manufacturing facility in Hyderabad with Indian and Canadian partnership
- 1990 Launched operations in Maharashtra and Andhra Pradesh
1991 Started operations in West Bengal, Delhi NCR
- 1998 Started Operations in Tamil Nadu and Karnataka and became a woman majority organization
1999 Launched India’s first Multi-brand outlet for Fashion jewellery with Shoppers Stop
- 2002 Scaled Multi-brand operating model and started operations in Kerala
2005 Launched our second manufacturing facility
- 2007 Partnered with large FMCG companies such as Unilever, P&G L’oreal
2015 Started retailing in Airlines and Airports
- 2019 Rebranded and reincorporated to COCO model for Kiosks and Store in Stores
2020 Launched our E-commerce division with www.estele.co and other Market places
- 2021 Reaching out to new partners and grow the Estele family
Current Direction
Estele has been a household brand name for 32 years
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-1_357079ac-ae2b-44df-8223-36e207d95bbc.png?v=1648467199)
One of India’s First Fashion Jewellery Brand: Jewellery with precious metal plating or imitation plating, adorned with rhinestones, faux pearls, enameling and other finishes
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-design.png?v=1648468092)
100,000+ Designs with 40,000 dedicated Estele styles, skilled designers and ateliers with modern design tools and Design-software suite
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-qr-code.png?v=1648468256)
700+ Physical Touchpoints and widespread ecommerce presence (Amazon, FlipKart, SnapDeal, Estele Website)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-diamond.png?v=1648468850)
Over the years Estele has built a strong presence with brand ambassadors such as: Katrina Kaif, Lisa Ray, Shyamoli Verma, Aditi Gowitrikar
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-people.png?v=1648470864)
Brand reach of over 40M customers via corporate collaborations with larger FMCG companies leveraging on the manufacturing infrastructure Normak Fashions Pvt ltd
![](https://cdn.shopify.com/s/files/1/2436/4429/files/icon-social.png?v=1648470982)
Estele is targeting to achieve a Widespread Social Media presence with support from industry leading bloggers, and stylists
We have a reach of 700 Points of Sale and 20+ Aggregator partners
![](https://cdn.shopify.com/s/files/1/2436/4429/files/map.jpg?v=1648471671)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/spencer-logo.jpg?v=1648623778)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/images.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/lifestyle-logo-png.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/328-3288902_flipkart-logo-png.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/nykaa-logo.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Amazon_logo.svg_1.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/download_5.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/download_4.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_89.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_88.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_87.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_85.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_86.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/1626956610284.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/download.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Mask_Group_90.png?v=1653995026)
![](https://cdn.shopify.com/s/files/1/2436/4429/files/Snapdeal-Logo.png?v=1653995026)